Introducing is a new feature on Box To Box looking at a handpicked selection of magazines, fanzines, websites, blogs, teams and individuals who produce great quality content on football and football culture. 

To kick things off we approached Bled FC. I first encountered Bled FC last year, back in the early days of Box To Box, when I was searching the depths of Instagram for creative inspiration. Heading to France on a short holiday, I was captivated by the patterns and beautiful strip the amateur side had adopted. Look closer and they’re not just a side that competes in Le Ballon Football League but a creative platform made up of a team of designers, photographs, journalists and artists.

In October 2015, Bled FC released their first ever magazine, almost like a travel notebook it was a testimony of two months spent travelling around Southeast Asia tracing back every step of the adventure. From Yangon to Bangkok, and through Savannakhet and Hanoi, the magazine tells the story of diverse football culture through interviews, photo series and anecdotes. Since then the creative platform has gone on to produce a Euro 2016 special gazette, scarves, hoodies and more.

The man behind the creation of Bled FC is Nam Kunn, a Parisian with Vietnamese roots, he is a graphic designer by day and the creative brain behind the project.

To someone who hasn’t heard of it, how would you describe Bled FC?

Nam Kunn: Bled FC is a creative platform that explores the diversity of football through travel, fashion and culture, this passion leads me to explore playgrounds from all around the world, share unique football stories and work creative and exotic content around this beautiful sport.

What is the story behind the creation of Bled FC?

NK: In French, Bled means the country, the city or the place where you come from. I’m French and I have Vietnamese roots by my parents. So when I imagined Bled FC, I wanted to mix my passions for football, fashion and design, celebrating my cultural legacy.

Out of everything you have done through Bled FC so far, what has been your most enjoyable moment?

NK: Probably my trip to the Southeast Asia for the first magazine. It was the best experience of my life, to discover different football cultures, to meet passionate people, to play football with kids.

What next for Bled FC?

NK: Our goal is to document football’s cultural diversity and I hope to continue to share my passion with creativity, to explore different football cultures, to develop Bled FC as a football brand / club / creative platform.

For more on Bled FC check out their website here and follow them over on their Facebook, Twitter and Instagram.