The current Huddersfield Town badge is set to be seen around the world in their upcoming Premier League season. Fortunately, it is instantly recognisable, a mixture of classic imagery and modern design.
The crest has been amended in recent times, changing to an unpopular circle early in the century, before reverting back to the previous design, less a few letters, soon afterwards.
That left the club with a fairly straightforward shield, complete with a number of aspects that relate to both the town of Huddersfield and the area around.
The Yorkshire Terrier of the club’s nickname is a locally bred dog, initially used for vermin removal in mills, and it stands atop the crest with a ball.
The Terrier has been associated with the club since the late 1960s, back when clubs had exciting nicknames, and on the shirt since 1980.
Other prominent parts of the crest include the white rose of Yorkshire, twice, in the middle band and celebrated local landmark the Victoria Tower.
The Victoria Tower, perched on Castle Hill, is perhaps the most recognisable building in Huddersfield, and can be seen from most parts of the town.
Working down the badge, the black and yellow of the bottom two sections mirror the layout of the Town’s coat of arms as worn on the club’s shirts during their 1920s heyday, from whence the helmet and decorative leaves of the side are also taken.
Meanwhile, the blue and white stripes at the top are the club’s traditional colours, having been worn for nearly 100 years as stripes alone.
The newest iteration of the badge sits in a shield with three stars above it, representing the club’s three Football League titles way back in the 1920s. It seems unlikely those stars will be added to this year, but at least the badge will get the exposure it deserves.