The Away End is our handpicked selection of magazines, fanzines, websites, blogs, teams, podcasts, creators and individuals who produce great quality content on football and football culture.

Great content isn’t just 300-word match reports, clickbait headlines and thoughtless listicles, it’s delving deep into the stories behind the teams, individuals and culture of football. Our partners and contributors share this view and all bring something unique and original to the table.

Through cross-posting the most interesting and original content on the Box To Box website, we aim to widen the increasingly narrow view of football that mainstream media represents. We will showcase our partners’ brilliant work to a wider audience on our site, linking back to the original content creators website, thus not only extending the platform for their work but driving more traffic to their site.

Collectively, The Away End represents a hub for the best writing, photography and design and a truly global perspective on the beautiful game through greater richness and diversity of content.