Over the past 18 months Brentford have been on a journey to better demonstrate who they are to the wider community, to try and make more of the unique aspects of Brentford FC. As a result, there has been a gradual change in how the club communicates with fans and those they hope to convert into fans over time.
As part of this process the club have made the decision to evolve the Brentford FC crest, in order to make it more recognisable, iconic and practical to use. Given that the crest of a football club is such a key element to its identity, updating it is not a decision to be taken lightly.
The final crest design is loosely based on the crest used from 1972-75 and the 1960s Brentford Supporters Club badge. The simple, clean bee design will help the side become more recognisable as a Club over time.
“It’s always an emotive subject when a club decides to change something as important as its crest but part of our club’s philosophy has always been about moving with the times and improving as we go,” says Chief Executive Mark Devlin.
“Myself, the Board and the senior leadership team at the Club believe that’s exactly what the change in the crest does. It’s simple, it’s iconic and it immediately tells the world who we are without even the need for words.”
“Like everything we do at Brentford, this isn’t change for change’s sake, there is always a reason behind it and that reason is to give the club a clearer and more recognisable crest that will help us grow off the field.”
“We all recognise the old crest wasn’t really fit for purpose in a digital age where impact has to be instant and that’s part of the reason we’ve changed.”
“This is not revolution, it’s part of the Club’s evolution. In the next few years, we will be taking huge strides with the move to a new stadium and the change of crest to a simpler, more striking image is part of that progress.”
Peter Gilham, Griffin Park Stadium Announcer for more than 40 years, adds: “I believe that the new crest shows off to good effect, without the complexity of our current one, both our heritage and tradition. We are known as The Bees and the new badge reflects exactly that. It allows for instant recognition, and is one that I believe supporters both young and old will take to.”
The new badge will come into use from the 2017/18 season onwards.