hsv-logo-svgOver the year we have gone from the creative to the downright bonkers when it comes to badges, but with some teams you wonder whether the creativity for a crest was somewhat lacking back in the design stage. Unfortunately the German outfit of Hamburger SV is one such example.

Minimalist is one way of describing it; to me it looks like a sign that would allocate parking spaces, or maybe the logo for a supermarket chain. So I have to ask, why so little? The black and white diamond on a blue background are the colours used by a former football club called SC Germania 1887,who merged with FC Falke Eppendorf and Hamburger FC in 1919 to create the team we now know as Hamburger SV. The design of the crest of Hamburger SV also means to be reminiscent of a maritime flag, to emphasise the importance of the port in Hamburg (currently the second largest in Europe) and the connection to its maritime tradition.

The minimalist approach is not as unusual as you might think either: Club Universitario de Deportes in Peru ventures as far as one letter for its badge, as does another German club, VfL Wolfsburg… and don’t even get me started on Independiente Sante Fe in Columbia! Perhaps some teams just save their creativity for the pitch, and to be fair to them Hamburger SV have so far won six domestic league titles and the European Cup in 1983 (now known as the UEFA Champions League). But for me personally, I like a badge that tells you a little about the club, explaining a bit about where it came from – however crazy that tale might turn out to be…