This week we’re turning our attentions to England’s south coast and focusing on A.F.C. Bournemouth. The quaint seaside club – turned Premier League stalwarts – have always had a certain endearing charm surrounding them, most recently through their strong English playing contingent, emboldened by the studious Eddie Howe.

First formed in 1880, it wasn’t until 1972 that the club was named solely Bournemouth A.F.C. having previously played under the guises of Boscombe St. Johns Institute F.C., Boscombe F.C. and Bournemouth and Boscombe A.F.C.

After enjoying some regional success, the club moved to their current home which was known until recently as Dean Court courtesy of Mr J.E. Cooper-Dean, who originally leased them the land to build their stadium upon.

The nickname ‘Cherries‘ comes from their ground’s location. Situated next to an estate that was adorned with numerous cherry orchards – which also subsequently matched the red in their shirts – the appellation seemed apt.

The current crest (seen above) has been in place since the club underwent their re-branding in 1971. The image of a man heading a ball is iconic Cherries striker and former commercial manager Dick Dowsett, who was instrumental in forming the clubs modern identity.

The red and black stripes are, of course, paying homage to the teams playing kit, with the block red speaking to their attire from the 1930’s to ’60’s when they played in red shirts and white shorts.

Bournemouth embodies a true rags to riches story having played in England’s fourth tier as recently as 2010. Now an established first division outfit, the south-coast minnows will no doubt be hoping for a long-term Premier League stay, and may even start to dream of European ventures.